Regenerative, for me, is not a softer word for sustainable. It's not a trend, or a rebranding of ‘ethical’, or a way of saying ‘conscious’ without saying ‘conscious’. It's a specific way of seeing. One borrowed from ecology, where healthy systems don't just hold steady, they renew themselves over time. Soil that is farmed regeneratively becomes richer, not depleted. Ecosystems that are well tended grow more biodiverse, more resilient, more alive.